In America, we’re free to speak, but we aren’t free from backlash.
Popular actress Candace Cameron Bure, known for her role in “Fuller House” is experiencing that today.
Bure answered questions about why she’s left the Hallmark Channel to take a greater role at The Great American Family network. She left Hallmark in April but fans of her Christmas movies are noting her departure now as the holidays approach.
The Wall Street Journal quotes her saying, “My heart wants to tell stories that have more meaning and purpose and depth behind them,” said Mrs. Bure, who is 46 years old. “I knew that the people behind Great American Family were Christians that love the Lord and wanted to promote faith programming and good family entertainment.”
Bill Abbott, CEO of The Great American Family Network, uses a formula he calls “soft faith” in guiding programming. He said a Christian message is there for viewers looking for that but they don’t proselytize.
People are free to choose their holiday entertainment from a variety of network, cable, and streaming sources. Options are as American as apple pie. The controversy sparking the backlash has come over Bure’s comments regarding depictions of same-sex couples in movies on her new network.
“Asked if she expects her new channel to feature same-sex couples as leads in holiday movies, Mrs. Bure said no. ‘I think that Great American Family will keep traditional marriage at the core,’ she said.”
Hallmarkmoviereviewer tweeted in response, “I think she wants to put hate and intolerance into Christmas. Very Christian of her. Jesus would be so proud I am sure.”
I think she wants to put hate and intolerance into Christmas. Very Christian of her. Jesus would be so proud I am sure.
— Hallmarkmoviereviewer (@TheEricRutin) November 15, 2022
Loveislove tweeted, “I was hopin @candacecbure would change her ways as I liked her( love Full and Fuller House). However it seems shes still homophobic&that is both hurtful&unacceptable in 2022. “
I was hopin @candacecbure would change her ways as I liked her( love Full and Fuller House). However it seems shes still homophobic&that is both hurtful&unacceptable in 2022. 🏳️🌈❤️ @candacecbure your idea of “family” isn’t true. Love makes a family not gender,dna or sexuality
— 🌈loveislove🌈🍑🏳️🌈🍁🔥 (@welovewehurtivf) November 15, 2022
This controversy started at the Hallmark Channel. That was documented by Yahoo Entertainment. “In 2019, Hallmark was hit with criticism after airing an ad for Zola.com that featured a lesbian couple on their wedding day. It was one of six commercials for the website that Hallmark began airing in December of that year. Hallmark bowed to the group’s complaints and stopped airing the ad, saying it violated the cable network’s policies.”
Hallmark eventually apologized and reinstated the ads.
The backlash Bure has received for openly following Christ only serves to confirm what Jesus spoke about in John 15. Jesus told His disciples that if the world hates them, remember it also hated Him.
Bure is no stranger to controversy and will likely handle this, as she’s faced other criticism, with consummate grace.